Privacy Policy – How 777sf Protects
Your Personal Data

1 Who We Are

777sf is an online gaming and sports betting platform serving players in Pakistan. We operate across multiple product areas — sports betting, casino, live casino, and bingo — all accessible under a single registered account. When we refer to "777sf", "we", "us", or "our" in this policy, we are referring to the platform and its operating entity.

For any data-related enquiries, our primary contact is our support team, reachable at [email protected]. We aim to respond to all privacy-related queries within five working days.

2 What We Collect

We collect two types of information: information you give us directly, and information we collect automatically when you use the platform.

We do not collect sensitive personal data such as religious beliefs, political opinions, or biometric data beyond what is necessary for identity verification purposes where required.

3 How We Use Your Data

Every piece of data we collect is used for a specific, legitimate reason. Here is a straightforward breakdown:

• Account management: To create, maintain, and secure your 777sf account, and to verify your identity when required.
• Processing transactions: To handle deposits and withdrawals accurately and to maintain a complete transaction history on your account.
• Platform operation: To provide access to sports betting, casino games, live casino, and bingo, and to ensure these services function correctly.
• Customer support: To respond to your queries, resolve disputes, and assist with any account issues.
• Promotions and bonuses: To manage your participation in promotions, apply bonuses correctly, and verify that bonus terms are being followed.
• Security and fraud prevention: To detect and prevent fraudulent activity, money laundering, and misuse of the platform.
• Responsible gaming: To monitor for signs of problem gambling and to apply limits or restrictions where requested or required.
• Platform improvement: To analyse usage patterns and improve the experience, fix bugs, and optimise performance for Pakistani users.
• Communications: To send you important account notifications, security alerts, and — where you have opted in — promotional emails about new offers, PSL betting specials, and platform updates.

We do not use automated decision-making in a way that produces significant legal or similarly significant effects on you without providing a way to request human review.

4 Legal Basis for Processing

We process your personal data on the following grounds:

• Contractual necessity: Processing required to provide the services you have registered for — account creation, transaction processing, game access.
• Legitimate interests: Security monitoring, fraud prevention, platform analytics, and responsible gaming monitoring — where these interests do not override your rights.
• Legal obligation: Where we are required to retain or share data to comply with applicable legal requirements, such as anti-money laundering (AML) obligations.
• Consent: For optional communications such as promotional emails and notifications. You can withdraw consent for marketing communications at any time by updating your preferences in account settings or by contacting support.

5 Sharing Your Data

We do not sell your personal data. We may share it only in the following limited circumstances:

• Payment processors: JazzCash, Easypaisa, Raast, and banking partners receive only the data necessary to process your specific transaction. They are bound by their own privacy obligations.
• Identity verification providers: Where we use a third-party service to verify your identity or age, they receive the specific documents or data needed for that check — nothing more.
• Game providers: Casino and live casino game providers may receive a pseudonymous player ID and session data to operate the game. They do not receive your name, contact details, or payment information.
• Legal authorities: Where we are required by law, court order, or legitimate regulatory request to disclose information, we will comply. We will notify you where legally permitted to do so.
• Business transfers: In the event of a merger or acquisition, your data may be transferred to the new entity. You will be notified in advance of any such transfer.

6 Cookies & Tracking Technologies

The 777sf platform uses cookies and similar technologies to keep the platform working properly and to understand how players use it. Here is what we use and why:

• Essential cookies: Required for the platform to function. These handle your login session, keep your account secure, and remember your preferences. You cannot opt out of these without affecting platform functionality.
• Analytics cookies: Help us understand which pages are most visited, how long players spend on different sections, and where issues occur. This data is aggregated and not linked to your identity.
• Preference cookies: Remember your selected language, display settings, and other user preferences so you do not have to reset them every visit.

You can manage cookie preferences through your browser settings. Most modern browsers allow you to block or delete cookies. Please note that disabling certain cookies may affect how some parts of the platform work. We do not use advertising or cross-site tracking cookies.

7 Data Retention

We keep your data for as long as your account is active and for a reasonable period afterwards to comply with legal obligations and to resolve any disputes that may arise. Specific retention periods are as follows:

• Account and registration data: Retained for the duration of your account and for up to five years after closure.
• Transaction records: Retained for a minimum of five years in line with financial record-keeping requirements.
• Identity verification documents: Retained for the period required by applicable anti-money laundering rules, typically five years from the end of the customer relationship.
• Support communications: Retained for up to three years unless a longer retention period is necessary for an open dispute.
• Usage and analytics data: Retained in aggregated, anonymised form indefinitely for platform improvement purposes.

When data is no longer required, it is securely deleted or anonymised so that it can no longer be linked back to you.

8 Your Rights

You have the following rights with respect to the personal data we hold about you:

• Right to access: Request a copy of all personal data we hold about you.
• Right to rectification: Ask us to correct any inaccurate or incomplete personal data.
• Right to erasure: Request that we delete your personal data where it is no longer necessary, subject to legal retention obligations.
• Right to restrict processing: Ask us to limit how we use your data while a dispute or correction request is being resolved.
• Right to data portability: Request your data in a structured, machine-readable format.
• Right to object: Object to processing based on legitimate interests, including profiling for marketing purposes.
• Right to withdraw consent: Where processing is based on your consent (e.g., marketing emails), withdraw it at any time without affecting prior processing.

To exercise any of these rights, contact our support team at [email protected]. We may ask you to verify your identity before processing the request to protect your account security. We will respond within a reasonable timeframe and at no charge for standard requests.

9 Data Security

Protecting your data is something we invest in seriously. Our security measures include:

• TLS encryption for all data transmitted between your device and our servers.
• Encryption at rest for all stored personal and financial data.
• Access controls that limit which team members can view personal data, based on job role and genuine need.
• Regular security audits and vulnerability assessments of our platform infrastructure.
• Two-factor authentication available for player accounts to add an extra layer of login security.

Despite these measures, no online platform can guarantee absolute security. In the event of a data breach that is likely to affect your rights, we will notify affected players promptly and take immediate steps to contain the issue.

10 Children's Privacy

The 777sf platform is strictly for adults aged 18 and above. We do not knowingly collect personal data from anyone under the age of 18. If we become aware that a registered account belongs to a minor, the account will be closed immediately and any associated data will be deleted, subject to any mandatory legal retention requirements.

If you believe a person under 18 has registered on our platform, please contact us at [email protected] so we can investigate and act promptly. Parents and guardians should ensure that minors do not have access to their devices or accounts when these are used to access the 777sf platform.

11 Third-Party Links

The 777sf platform may from time to time reference other services or partners in the context of payment methods or game providers. This Privacy Policy applies only to the 777sf platform itself. If you visit any third-party service, their own privacy policy will govern how your data is handled there.

We are not responsible for the privacy practices of third-party services. We encourage you to review the privacy policy of any service you interact with outside the 777sf platform.

12 Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in how we operate, new legal requirements, or improvements in our data practices. When we make changes, we will update the date at the top of this page. For significant changes that affect your rights, we will send a notification to your registered email address.

Continued use of the 777sf platform after any update is posted constitutes acceptance of the revised policy. If you do not agree with any changes, you should stop using the platform and contact us to close your account and request deletion of your data where applicable.

13 Contact Us

If you have any questions about this Privacy Policy, want to exercise your data rights, or have a concern about how your information has been handled, please reach out to our team:

For more information about your account settings, deposit options, or general platform questions, visit our FAQ page. To review our full platform rules, see our Terms and Conditions. For guidance on managing your gaming habits, visit our Responsible Gaming page.